Self-driving vehicles could improve how we live, yet 75 percent of Americans don’t believe the technology is safe. Gimlet Media founder Alex Blumberg will lead a session on the human side of getting autonomous vehicles on the road – exploring how auto and tech companies can build trust with consumers.
Panelists will touch on why people tend to be comfortable with some forms of automation (e.g. cruise control) but not others, how to translate human cues into the functionality of autonomous vehicles, and whether getting a driver’s license will one day stop being a rite of passage.
Speakers: Alex Blumberg, Gimlet Media; Heidi Braunstein, FUTURE | FUTURE; Derek Koehler, University of Waterloo; Selina Pan, Ford Research & Innovation Center